Collections of Professor Dr David Ngin Sian Pau

                                      New Slang Words & Idioms for Biz

David: It’s time to launch our new line of anti-wrinkle products. I think this could be a cash cow! We could do a
              marketing blitz and create lots of hype about how this cutting edge technology will make you look
              twenty years younger.

Lee:       That’s just the hook we need to make sales skyrocket!

Cecily: And since the demographics for these products are so varied, we could send out spam mail to everyone
              on the internet.

Jim:      I think it would be better to do a tie-in with another company, we could find a credit card company who
             will let us put stuffers   inside envelops of credit card bills. We could even offer a rebate for their
             preferred customers.

1. cash cow                             2. cutting edge                     3. demographics
4. hook                                   5. hype                                 6. launch a product (to)
7. line                                     8.   marketing blitz                9.   preferred customer
10. rebate                              11. skyrocket (to)                  12. spam
13. stuffer                              14. tie-in

Choose the correct meaning.

1.    As a preferred customer, I get special coupons from the market.
            a. frequent, high-spending customer        b. hated customer

2.    Every time I get a bill in the mail, it comes with so many stuffers all trying to get me buy something!
            a. mailed advertisements          b. cramped people

3.     Our toys make the company a lot of money. They’re a real cash cow for us!
               a. profitable product               b. big, unintelligent animal

4.    I hear your sales are skyrocketing! Congratulations!
           a. decreasing rapidly               b. increasing rapidly

5.    I see your products everywhere! You’re doing a great marketing blitz.
               a. aggressive publicity campaign      b. job shopping

6.   After we launch our products next week, everyone will know about them!
               a. introduce and supply to stores       b. blowup

7.   There’s been so much hype about these new products. I hope they really work!
           a. excessive publicity              b. loud noise

8.   We could have the movie theater give each customer a coupon for our new popcorn! That’s a perfect tie-in!
           a. mutually beneficial promotion                b. formal meal

9.    This car is really futuristic. I’ve never seen a car so cutting edge!
           a. technologically advanced       b. sharp to the touch

10. My television only cost $50 after the rebate.
           a. theft           b. partial refund

11. What demographics does a television show like this attract?
           a. types of consumers          b. types of artists

12.   I get lots of spam mail everyday. I hate advertisements!
           a. mail containing food       b. internet advertisements.

13.   We need to create a good hook so that everyone will buy our books.
           a. fastener                             b. enticement

14.    Have you seen our new line of cereals?
           a. merchandise (all in the same category)                  b. row